Specialist, PR & Communication

J o b D e s c r i p t i o n

JOB INFORMATION Job Description Name: Specialist, PR & Communication, Country Recommended Position Title: Specialist, PR & Communication Countries applicable to: All countries Job Code: 60055360 Job Family: Brand & Marketing Sub-function: PR & External Communications

JOB PURPOSE As part of the Country Brand and Marketing team, grow and contribute to the bank/ BU reputation, brand, and image, through Public Relations activities. By building media/PR relationships and leveraging PR/media knowledge and experience, drive positive and proactive media/ brand and reputation outcomes for the bank / BU. Develop and implement all internal communication plans in line with BU strategy and overall employee value proposition.

JOB FUNCTIONS

Essential Functions

Develop compelling Public Relations (PR) and communication plans to drive positive media coverage, and in so doing build the BU brand and reputation in country. Partner with internal stakeholders to develop PR opportunities that will build brand and reputation in country, aligning communication and PR plans with business roadmaps to ensure relevance. Craft press releases that convey the appropriate strategic messaging, and prepare media kits that enable information to be effectively distributed to the media in country. Take ownership of responses to media inquiries and requests in a timely and accurate manner, so that overall reputation is protected and no opportunities for ‘fake news’ are created. Ensure adherence to all policy and procedure which informs and governs Public Relations and relations with outside stakeholders in general. In the event of a crisis or issue which requires reputation management, understand, and assimilate the key messages to be conveyed and develop communication plans which deliver the correct information, through the most suited channels, to all intended audiences. Organise and manage PR related events, such as product launches and media launches, which generate coverage and interest, contributing to the overall PR and brand strategy in country. Drive positive employee engagement through the delivery of relevant and impactful internal communication, enabling the execution of effective business strategies and results by partnering with business units to plan, scope and deliver impactful internal communication solutions in country. Drive the creation and delivery of proactive, fit-for-purpose and inspiring content tailored for diverse internal channels, in collaboration with business partners, ensuring the messaging remains consistent, transparent, and aligned with the country's strategic objectives. Partner with contracted agencies to support the development and execution of PR activities in country. Collect data and measure the effectiveness of all PR and communication initiatives in country to inform ROI and future spend.

QUALIFICATIONS

Education

Type of Qualification Field of Study Required/ Preferred And/Or

First Degree Communication, Public Relations Required

Work Experience

Experience Experience Details Required/ Preferred

5-7 years

Experience of Public Relations in the financial services industry, with proven experience of developing and executing PR campaigns, in dealing with diverse media stakeholders / outlets and in interacting with the media and working with a broad range of stakeholders in the PR environment is advantageous, including government agencies and investors.

Required

1-2 years Experience in communication campaign planning, development, and implementation essential, working in a project environment, prioritising tasks, and meeting deadlines in a fast-paced environment and cross-functionally with teams to align marketing efforts with overall business goals.

Required

Total number of years' experience 7 years

Knowledge, Skills and Abilities

KSAs Proficiency

Media relationships are an advantage. Medium Project management skills. Medium Communication skills, verbal and written. Medium Stakeholder engagement skills. Medium

Behavioural Competencies - Essential

Behavioural Competency Description

Generating Ideas Is creative in producing ideas; assumes an original approach when generating ideas; adopts radical solutions

Developing Expertise Is open to taking up learning opportunities; is quick in acquiring knowledge and skills; develops expertise by updating specialist knowledge.

Managing Tasks Manages tasks by being organised and methodical; plans activities systematically; sets priorities for tasks

Meeting Timescales Is target focused and meets deadlines; is punctual and keeps to schedule; is reliable in finishing tasks

Team Working Works participatively with others; is democratic and encourages team contributions; collaboratively involves others in decision- making

Conveying Self-Confidence Is self-assured and projects inner confidence; is confident and determines own future; values own contributions

Taking Action Takes action to make things happen; uses initiative to start things up; shows drive and invests personal energy

Thinking Positively Is optimistic and positive; recovers easily from setbacks and obstructions; is jovial and projects cheerfulness

Pursuing Goals Strives to achieve outstanding results; is ambitious and acts with determination; persists through difficulties to achieve results

Embracing Change Copes with change and variety; tolerates uncertainty and ambiguity; adapts to new challenges

Behavioural Competencies - Essential

Behavioural Competency Description

Interacting with People Is lively and projects enthusiasm; is talkative in making contact; is focused on interacting and networking with people

Showing Composure Stays calm and relaxed during events; is not worried and tolerates stress levels; is composed in dealing with pressure

TECHNICAL COMPETENCIES Competency Group Marketing and Communication

Competency Level Competency Description

Understanding of Financial Services

1. Basic The ability to understand how the financial services industry works as well as the players and the factors influencing the industry, understanding our business and operating model and the role of business in society.

Brand and Product Activations 3. Seasoned The ability to create opportunities for clients to engage with the company directly with the intent of creating an opportunity to promote our offerings.

Leadership to Stakeholder Engagement

2. Proficient The ability to influence the perceptions of key stakeholders such as governments, interest groups and industry bodies and to position us as a responsible corporate citizen through various forms of stakeholder engagement.

Brand Reputation Management 2. Proficient The ability to ensure that brand reputation is managed across segments, business units and geographies by aligning with the reputation framework, which includes architecture, iconography, positioning and corporate image.

Creating Effective Branded Experiences

3. Seasoned The ability to use insights into consumer needs and expectations to develop multi-sensory brandexperiences by client contact point.

Internal Communication Channels

2. Proficient The ability to understand the role of internal communication channels and how to leverage them.

Media and Public Relations 3. Seasoned The ability to understand the role public and media relations play in managing communication and brand reputation across various audiences and geographies.

Measuring Marketing and Communication

2. Proficient The ability to develop marketing and communication measurements and metrics to assess performanceagainst objectives, and to monitor and evaluate the effectiveness of these activities.

Write Effective Communications 2. Proficient The ability to write high quality communication that is suited to the channel and target audience and effectively meets the communication objective.

Writing and Editing 3. Seasoned The ability to write high-quality material that is accurate, comprehensible and grammatically correct.

Competency Level Competency Description

Competency Level Competency Description

SCOPE

People Management:

# Direct Resources Managed # Indirect Resources Managed

Managerial Archetype

Contact with Others

Contacts Description Liaise with various internal and external stakeholders to achieve business objectives.

Date Reviewed: April 2025

1

Marketing Manager - Job Description

Team: Business Development and Marketing

Reporting to: BD and Marketing Consultant

About Us

We are an independent and privately- owned family office services provider, based in Jersey and supporting clients all over the world. Since opening our doors in 2013 we’ve brought a fresh approach to our market, through our progressive, flexible, and service-focused offer.

Our firm’s culture is shaped by our three central values. The integrity consistently to do what is right, maintaining and enhancing our clients’ trust. The professionalism confidently to deliver expert guidance, rooted in a truly independent approach. And the agility to think and act at a pace that mirrors events in an increasingly complex and dynamic world.

Following strong and sustained growth, and receipt of an array of industry accolades, we’re now adding to our team. We are looking for talented and dedicated colleagues who will thrive in an environment where their voice, and their contribution will be invited, heard, and appreciated.

The Role

As part of our Business Development and Marketing team, you will drive the creation, implementation and execution of the marketing and communications strategy for Crestbridge Family Office Services (CFOS) and our joint venture in the US, Crestbridge Fiduciary (CBF). You will be responsible for ensuring that the CFOS and CBF brands and reputations are correctly and accurately represented across each of the marketing channels used to promote the organisation. In addition you will be responsible for our digital marketing, external communications and all related activities to support our business objectives and drive revenue and client growth.

Key Result Areas

• Implement and execute the marketing and communications strategy and plan, ensuring value is created and measured and always with a focus on business growth.

• Lead the execution of marketing campaigns and promotional events from start to finish, leveraging internal support and driving collaboration.

• Successful delivery of internal and external events to meet agreed objectives, in line with budget.

• Ensure excellent marketing support is provided to all internal and external stakeholders in line with Crestbridge standards, procedures and guidelines.

• Take responsibility for your personal development, in line with agreed performance objectives and development plans.

• Be a role model and ambassador for Crestbridge Family Office Services, always acting in accordance with our core values.

Date Reviewed: April 2025

2

Key Responsibilities

The list below details the tasks that your role is likely to include. It is not exhaustive and may be amended from time to time:

Marketing Management

• Identify target audiences and develop marketing plans with objectives across the different marketing channels.

• Implement relevant marketing tactics that will enable the objectives to be achieved, positioning Crestbridge as a key provider within the relevant market.

• Identify effectiveness and impact of current marketing initiatives using analysis and measures to optimise future marketing activities and understand return on investment.

• Measure and report on ROI of all marketing activities to always ensure alignment to delivering business growth and make recommendations to the board and other key stakeholders to maximise value.

• Develop strong relationships with internal and external stakeholders to achieve high levels of trust and professionalism to support the above.

• Communicate with senior management and Directors about the marketing strategy and activities.

• Prepare the annual marketing budget and manage the spend within agreed budgets.

• Create and maintain marketing policies and procedures.

• Lead the production of Crestbridge marketing materials where required, both physical and digital.

• Lead the production of all marketing collateral including brochures, flyers, event invitations, briefings etc.

• Creation of ‘Hallmark days’ designs with the agency and the team.

• Responsible for sourcing of all merchandise.

• Mentor and manage other team members with branded communications, promotional items and corporate documents.

• Preparation of the board report.

• Analyse client insights, market analysis and marketing best practices to help build successful strategies and plans.

Digital

• Drive the Crestbridge marketing and communications strategies by building, planning and implementing an overall digital marketing strategy.

• Help deliver creative briefs and guide creative direction to meet objectives.

• Manage and oversee all the Crestbridge social media accounts, managing all digital marketing channels to agreed budgets and KPIs.

• Generation of ideas for LinkedIn posts for Crestbridge Family Office Services (CFOS) and Crestbridge Fiduciary (CBF).

• Develop and manage the website and follow up on lead generation online form submissions.

• Identify website development partners and hold regular updates with appointed partners.

• Manage and review all content on website and identify opportunities for development e.g. SEO.

• Identify collaboration opportunities for podcasts with media partners and support content / ideas for campaigns, work with fee earners and video partner and provide art direction.

• Help drive best practice across Crestbridge regarding social media, acting as an ambassador for the channels by promoting and delivering training.

• Responsible for art direct photographs and the review and updating of the library.

• When producing digital and physical communications on behalf of Crestbridge, ensure that all items are passed through the company 4-eyes policy to ensure accuracy, attention to detail and consistency of tone, content and corporate personality.

Design/ Branding

• Work with the design agency including on campaign ideas /general design etc.

• Liaison with the design agency to produce all artwork.

• Responsible for the review of brand guidelines and always ensuring adherence to them when undertaking any internal or external marketing activity.

Date Reviewed: April 2025

3

• Act as a brand guardian monitoring usage of corporate branding and values and supporting others in correctly adhering to the requirements.

• Responsible for the creation and review of all marketing templates.

Public Relations and Communications

• Generation of news and features.

• Actively participate in bi-weekly meetings with the PR agency for market intelligence, content and ideas.

• Liaison with the media and identification of opportunities to increase profile.

Event Management

• Using the events planner, plan and coordinate relevant events including seminars, conferences, Business Development intermediary events and client entertainment.

• Lead the events process, to include understanding the positioning and impact and anticipating and proactively managing the needs of the business.

• Manage key stakeholders’ expectations and input through the event planning process ensuring they are kept up to date with progress and fully briefed at each stage of the process.

• Plan and execute all other related elements of the marketing mix required for each event to include working with Directors to create relevant, targeted invite / attendee lists for each event. Coordinate the pre and post event mailing processes for each event including invitations, reminders, follow ups and declines. Monitor all responses, including the coordination of invites and CRM updates (in conjunction with the CRM manager) ensuring that the GDPR process is always followed through the event planning process.

• Oversee corporate collateral, signage, merchandise and all digital elements using InDesign or liaising with creative agencies as required.

• Coordinate all suppliers for each event, liaising with them to ensure any catering, venue and AV requirements are finalised.

• Provide detailed post event analysis and reporting, to include return on investment, attendee numbers and benchmarking of other key metrics.

Leadership and Management

• Act as a role model to implement a culture in your team which supports the company values and delivers excellent client service, operational effectiveness, and efficiencies.

• Develop commitment from your team through recognising good performance, providing timely and constructive feedback and leading by example.

• Ensure team members have plans in place to support their development, receive relevant training and that all CPD requirements for you and your team are met.

• In conjunction with the Head of Function, identify talent, develop high-potential team members, and manage underperformance within the team.

• Deliver effective and timely communication with your team, clients, stakeholders and colleagues.

• Actively lead the management of meetings with other areas of the business together with all aspects of team actions in respect of marketing, financial and operational initiatives and projects.

• Deputise in the absence of the Head of Function when required.

Date Reviewed: April 2025

4

General

• Demonstrate and be recognised for technical excellence in your specialist area and be able to provide sound, quality and technical guidance to other colleagues and stakeholders.

• Identify opportunities, develop contacts and oversee the implementation of sponsorship initiatives.

• Play a key role in the identification and delivery of business requirements in relation to Corporate Social Responsibility (CSR).

• Provide Business Development support in the absence of the BD Support Manager.

• Administer the awards calendar, identifying and creating all award submissions for Crestbridge and individual team members.

• Develop and maintain a strong personal network of industry peers and external contacts.

• Proactively keep up to date with industry developments and knowledge of financial and marketing products and services.

• Identify efficiencies and suggest new products and systems as appropriate.

• Manage workload and prioritise effectively.

Requirements

Qualifications

• A good academic background, educated to a minimum of A levels (or equivalent).

• A degree in marketing/business, or CIM diploma level qualification.

Knowledge and Experience

• Minimum of 6 years’ experience working in a marketing role in a professional services firm.

• Experience in creating and executing marketing strategies to drive growth.

• Demonstrable experience in managing campaigns, leading on all areas of delivery.

• Experience of working closely and building strong relationships with senior management including Directors.

• Knowledge of CRM, Web CMS and other marketing related software.

• Strong market knowledge with a network of relevant industry connections.

Skills and Qualities

• Excellent written and verbal communication skills with the ability to communicate effectively and professionally with stakeholders at all levels.

• Excellent attention to detail and the highest levels of accuracy.

• Ability to meet deadlines and proactively manage expectations.

• Ability to initiate ideas, independently create content and deliver autonomously.

• High degree of accuracy and attention to detail.

• Good influencing and negotiation skills with the ability to negotiate with suppliers and providers to maximise budget and opportunities.

• An understanding of research, analysis and reporting methodology.

• A proactive and flexible approach driven by a commercial and growth mindset.

• Ability to think laterally and problem solve.

• An engaging manager with the ability to inspire, motivate and develop others.

• Ability to stay up to date with the latest industry trends, developments, tools and technologies.

• Strong project management, multitasking and decision-making skills.

Date Reviewed: April 2025

5

Additional Information

Our Core Values

Our team share and demonstrate the following behaviours which align to our values:

Integrity – kind, trustworthy and compassionate, working collaboratively and respectfully with colleagues, clients and other stakeholders.

Professionalism - reliable and accurate, working consistently to deliver solutions efficiently, effectively and with a level of technical expertise appropriate to your experience.

Agility - flexible and commercial, happy to adapt to changing demands and offer support wherever required to meet the needs of the business.

We offer all our permanent team members a great benefits package that includes*:

• Competitive salary

• Non-contributory pension scheme

• Private healthcare (with no exclusions for pre-existing conditions)

• Life insurance

• Critical illness cover

• Option to buy or sell up to 5 extra days of annual leave

• 3 additional wellbeing days a year

• Discretionary annual bonus

• Support for professional qualifications and ongoing development

*Eligibility for certain benefits will commence after completion of probation. Crestbridge reserves the right to vary or withdraw benefits at any time.

About us

We supervise the island's financial services industry for compliance with both conduct and prudential requirements, and under the anti-money laundering (AML), countering financing of terrorism (CFT), and countering proliferation financing (CPF) framework. We also regulate financial services for conduct and prudential purposes.The JFSC is one of the few regulators globally to benefit from the Regulator and the entity Registrar operating under a single financial services commission.

Division: Policy, Innovation, Marketing and Communications

Three divisional teams work collaboratively to support vision delivery and our strategic objectives:

• Marketing & Communications are responsible for effective and engaging brand

communications to meet the needs of our broad stakeholder community

• Policy ensures domestic laws, regulations and codes align with global standards

• Innovation is a facilitator of technology adoption both inside and outside of the JFSC,

supporting growth of Fintech, Regtech and Suptech.

Team: Marketing and Communications

Our team delivers a blend of strategic and tactical marketing and communications activity. We are directly involved with positioning the Jersey Financial Services Commission (JFSC) as a high performing, effective regulator both locally and internationally.

Role: Website Lead (35 Hours per week / Fixed term 24 months)

The role is dynamic and calls for a flexible and proactive approach. The successful candidate will join the JFSC at a key stage in its development, as it seeks to play an enhanced role in the continued success of Jersey as a highly regarded International Financial Centre. Our Website Lead works collaboratively to deliver business goals with specific areas of focus and responsibility:

• Our website continues to be an effective business critical gateway into the organisation.

• Our website is continually improved using data analytics to deliver a programme of activities

in consultation with internal stakeholders.

Job Profile: Website Lead (Fixed Term Contract 24 months)

To apply for any vacancies at the JFSC, submit an application form along with your CV to careers@jerseyfsc.org

• We have a detailed understanding of website performance and its stakeholder impact,

including user journeys and areas for focused improvement.

• External best practice is used to create enhanced user experiences guided by stakeholder

input and data analytics.

• You leverage collaboration, coordination and influencing skills to work effectively across the

organisation and with external providers to deliver agreed outcomes.

• Our website communicates effectively in terms of accuracy, tone of voice, brand alignment and ease of use.

• Working effectively with our Technology and Data team, our website continues to be secure and compliant andaligned with industry standards and regulations.

• Knowledge and expertise is used to support the provision of Jersey Fraud Prevention Forum’s website.

The successful candidate will also deliver the following outcomes: • We have a a central focal point within the Marcomms team for website development,

updates and enhancement.

• Website experiences continually improve, enabling users to achieve their goals easily.

• Website improvements are measurably recorded through our annual industry survey and digital analytics.

• Accurate reporting and communication enables timely decision making on website improvements.

• Strong partner relationships are maintained with external vendors and other stakeholders in support of strategic plan delivery.

• Robust budget control delivers value for money from our agency / supplier relationships.

You will add value to the organisation by: • Supporting the Marketing and Communications team to deliver our website related goals.

• Actively demonstrating subject matter expertise in website provision, development, and continuous improvement.

• Using local and international sources of best practice knowledge regarding web provision, including peer organisations.

• Ensuring we provide strong website engagement and clear communications to enhance and protect our brand, both locally and internationally.

• Actively share knowledge and expertise within the Marcomms team to build knowledge and skills.

What will success in this role look like?

• As a subject matter expert within the Marcomms team, you will introduce new and

innovative website / digital marketing ideas that raise the bar of our processes and delivery.

• Your expertise ensures we consistently communicate effectively online, with an open and

approachable tone of voice, tailored to the needs of the audience.

• You continually strive to improve our website delivery and make measurable changes to

boost the effectiveness of our reach and engagement.

Are you suitable for this role?

To apply for any vacancies at the JFSC, submit an application form along with your CV to careers@jerseyfsc.org

This role will suit an experienced marketing and communications professional with in depth knowledge of websites / digital marketing who has an eye for detail, creative flair, enjoys taking responsibility, and working flexibly in a dynamic, fast-paced team environment. There is significant scope to learn and grow in this role and to make a real difference to our organisation and stakeholders.

Why us?

Working in the JFSC will enable you to join a team people who have purpose, passion, and pride. It offers the opportunity to work alongside people, who are passionate about maintaining Jersey’s position as a leading international finance centre with high regulatory standards. This clarity on our purpose leverages our core values of: excellence, professionalism, respect, integrity, and teamwork. Our people are highly motivated and proud of their work and contribution to Jersey. If you are looking to make a difference then think JFSC. Join a diverse team of people who put their hearts and minds into what they do and have some fun along the way!

Account Manager, Island FM Based St Peter Port, Guernsey

Main Functions Of The Role The Account Manager holds responsibility for all revenue streams within their patch which includes media agencies and clients in the Island FM broadcast area – Guernsey, Alderney, Herm and Sark. Naturally curious, you’ll enjoy selling broadcast spot advertising, commercial production, sponsorship, promotions and interactive products. Key Duties and Responsibilities

• Account manage your agencies/clients at all levels • Generate incremental revenue through development of innovative solutions • Research, write and deliver proposals to a high level • Enthusing customers about radio and selling them the best ideas in the market • Pro-actively generate media briefs from clients • To have expert knowledge of the competitive marketplace • To be on top of all business and be responsible for updating of all business information • To be an “ambassador” for Island FM and Tindle Radio at all times • Achieve agreed revenue goals/targets/share and personal development goals

Skills and Abilities

• Develop strong sales arguments with the use of research (RAJAR/RadioCentre etc) • Ability to present with confidence and develop relationships at all levels • Ability to project manage • Ability to pull a sales presentation together • Proven track record of sales and delivering budgets • Good time management • Level-headed, calm and collegiate with an ability to ‘think on your feet’ • Numerate and computer literate • Proactive attitude, with an ability to work to deadlines with attention to detail • High degree of self-motivation, as well as being a positive team player • Experience of working within a sales environment

Island FM is Guernsey’s most listened-to radio station - in fact, are the most popular station by percentage reach anywhere in the British Isles with six out of every ten people in the island tuning in every week. We’re owned by Tindle Radio, a family-owned business with media interests spanning from newspapers and websites to DAB digital multiplexes and radio stations in the Channel Islands and Republic of Ireland. We now have a rare opportunity for a digital- savvy Account Manager to join our team at our brand-new broadcast centre in the heart of St Peter Port.