Date Reviewed: March 2025
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Assistant Manager Marketing - Job Description
Team: Business Development and Marketing
Reporting to: BD and Marketing Consultant
About Us
We are an independent and privately- owned family office services provider, based in Jersey and supporting clients all over the world. Since opening our doors in 2013 we’ve brought a fresh approach to our market, through our progressive, flexible, and service-focused offer.
Our firm’s culture is shaped by our three central values. The integrity consistently to do what is right, maintaining and enhancing our clients’ trust. The professionalism confidently to deliver expert guidance, rooted in a truly independent approach. And the agility to think and act at a pace that mirrors events in an increasingly complex and dynamic world.
Following strong and sustained growth, and receipt of an array of industry accolades, we’re now adding to our team. We are looking for talented and dedicated colleagues who will thrive in an environment where their voice, and their contribution will be invited, heard, and appreciated.
The Role
As part of our Business Development and Marketing team, you will support the implementation and execution of the marketing and communications strategy for Crestbridge Family Office Services (CFOS) and our joint venture in the US, Crestbridge Fiduciary (CBF). You will act as a brand guardian to ensure that the CFOS and CBF brands and reputations are correctly and accurately represented across each of the marketing channels used to promote the organisation and will co-ordinate our digital marketing, external communications and all related activities to support our business objectives and drive revenue and client growth.
Key Result Areas
• Organise and proactively manage specific marketing campaigns and promotional events from conception through to completion.
• Successful delivery of internal and external events to meet agreed objectives, in line with budget.
• Assist with the creation and implementation of the marketing and business development policies, strategies and campaigns.
• Provide an excellent level of marketing administration in line with Crestbridge standards, procedures and guidelines.
• Take responsibility for your personal development, in line with agreed performance objectives and development plans.
• Be a role model and ambassador for Crestbridge Family Office Services, always acting in accordance with our core values.
• Provide excellent levels of service in line with Crestbridge Family Office Services standards, procedures and guidelines.
Date Reviewed: March 2025
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Key Responsibilities
The list below details the tasks that your role is likely to include. It is not exhaustive and may be amended from time to time:
Marketing Planning and Administration
• Understand objectives and targets of the BD and marketing plan/ key priorities and implement relevant marketing tactics that will enable the objectives to be achieved, positioning Crestbridge as a key provider within the relevant market.
• Build and maintain an excellent working relationship with key stakeholders to support the above.
• Monitor the annual marketing budget and manage the spend within agreed budgets.
• Support the production of Crestbridge marketing materials where required, both physical and digital.
• Coordinate the production of all marketing collateral including brochures, flyers, event invitations, briefings etc.
• Creation of ‘Hallmark days’ designs with the agency and the team.
• Responsible for sourcing, checking and monitoring of all merchandise.
• Offer support to other team members with branded communications, promotional items and corporate documents.
• Support the preparation of the Marketing board report and budget planning.
Digital
• Support the Crestbridge marketing and communications strategies through building, planning and implementing an overall digital marketing strategy.
• Monitor and review all the Crestbridge social media accounts, managing all digital marketing channels to agreed budgets and KPIs.
• Generation of ideas for LinkedIn posts for Crestbridge Family Office Services (CFOS) and Crestbridge Fiduciary (CBF).
• Develop and manage the website and follow up on lead generation online form submissions.
• Identify website development partners and hold regular updates with appointed partners.
• Manage and review all content on website and identify opportunities for development e.g. SEO.
• Identify collaboration opportunities for podcasts with media partners and support content / ideas for campaigns, work with fee earners and video partner and provide art direction.
• Help drive best practice across Crestbridge regarding social media, acting as an ambassador for the channels by promoting and delivering training.
• Assist with art direct photographs and the review and updating of the library.
• When producing digital and physical communications on behalf of Crestbridge, ensure that all items are passed through the company 4-eyes policy to ensure accuracy, attention to detail and consistency of tone, content and corporate personality.
Design / Branding
• Work with the design agency including on campaign ideas /general design etc.
• Liaison with the design agency to produce all artwork.
• Responsible for the review of brand guidelines and always ensuring adherence to them when undertaking any internal or external marketing activity.
• Act as a brand guardian monitoring usage of corporate branding and values and supporting others in correctly adhering to the requirements.
• Responsible for the creation and review of all marketing templates.
Event Management
• Coordinate relevant events including seminars, conferences, Business Development intermediary events and client entertainment.
• Manage key stakeholders’ expectations and input through the event planning process ensuring they are kept up to date with progress and fully briefed at each stage of the process.
Date Reviewed: March 2025
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• Play a key role in organising the Christmas and Summer parties for colleagues.
• Plan and execute all other related elements of the marketing mix required for each event e.g. invitations, relevant corporate collateral, signage, merchandise and all digital elements using InDesign or liaising with creative agencies as required.
• Coordinate all suppliers for each event, liaising with them to ensure any catering, venue and AV requirements are finalised.
• Ensure comprehensive follow-up measures for each event are conducted including attendee numbers.
General
• Support the preparation and follow up of sponsorship opportunities.
• Support the review of business requirements for Corporate Social Responsibility (CSR).
• Provide Business Development support in the absence of the BD Support Manager.
• Administer the awards calendar, identifying and creating all award submissions for Crestbridge and individual team members.
• Attend Managers meetings as required to share updates from the Marketing team and learn about priorities in other areas of the business.
• Act as a ‘helpdesk’ for internal and external enquiries on any aspect of marketing.
• Manage workload and prioritise effectively.
Requirements
Qualifications
• A good academic background, educated to a minimum of A levels (or equivalent).
• Likely to hold a degree in marketing/business, or CIM diploma level qualification.
Knowledge and Experience
• Minimum of 3 years’ experience working in a marketing role in a professional services firm.
• Experience of working closely with senior management including Directors.
• Knowledge of CRM, Web CMS and other marketing related software.
Skills and Qualities
• Strong written communication skills with excellent attention to detail.
• Commercial awareness.
• Ability to meet deadlines and deliver autonomously with minimal supervision.
• Creativity with the ability to initiate ideas and identify opportunities.
• Good influencing and negotiation skills.
• An understanding of research, analysis and reporting methodology.
• Ability to think laterally, problem solve and take initiative.
• Basic project management skills.
Date Reviewed: March 2025
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Additional Information
Our Core Values
Our team share and demonstrate the following behaviours which align to our values:
Integrity – kind, trustworthy and compassionate, working collaboratively and respectfully with colleagues, clients and other stakeholders.
Professionalism - reliable and accurate, working consistently to deliver solutions efficiently, effectively and with a level of technical expertise appropriate to your experience.
Agility - flexible and commercial, happy to adapt to changing demands and offer support wherever required to meet the needs of the business.
We offer all our permanent team members a great benefits package that includes*:
• Competitive salary
• Non-contributory pension scheme
• Private healthcare (with no exclusions for pre-existing conditions)
• Life insurance
• Critical illness cover
• Option to buy or sell up to 5 extra days of annual leave
• 3 additional wellbeing days a year
• Discretionary annual bonus
• Support for professional qualifications and ongoing development
*Eligibility for certain benefits will commence after completion of probation. Crestbridge reserves the right to vary or withdraw benefits at any time.